Provide Tools to Increase Behavioral Interviewing ROI
"You only live once - but if you work it right, once is enough."
The above quote from comedian and singer Joe E. Lewis could easily have been referencing the practice of behavioral interviewing: If you work it right, one coordinated set of behavioral interviews is enough to make a well-informed hiring decision. And well-informed hiring decisions translate into greater productivity, less turnover and a large ROI. The key, of course, lies in working it right.
Working it right means having good tools employees are trained to use correctly. When this occurs, the ROI can be substantial. Consider a company that trains 200 people to conduct behavioral interviews. If only half of them make one fewer hiring mistake each, and a hiring mistake costs $10,000 - a very conservative estimate - that's $1 million saved.
To be clear, this is not about blindly abiding by a set of rules for the sake of the technique. It is about applying the technique in order to help the organization reach its potential and accomplish its goals. Each better hiring decision should lead to incremental performance improvements throughout the organization.
It is largely accepted that behavioral interviews lead to better hiring decisions. Research conducted since the early 1980s has put to rest any lingering doubts by repeatedly demonstrating their ability to predict on-the-job performance.
To clarify, while some variability exists, there are a few common elements to behavioral interviewing including job analyses, articulately defined competencies, job-related questions, rating guidelines and consistent execution. But most importantly, behavioral interviewing will provide the greatest benefit to an organization if used correctly and consistently.
Some companies provide daylong development efforts to help employees learn and practice behavioral interviewing techniques. This clearly needs to continue. Without it, employees will not understand how to apply the techniques correctly. But using them in a way that secures the best results is getting harder in a business world in which pace continues to increase, leaving little time for preparation and careful execution. Organizations must find ways to make behavioral interviewing technique application easy.
Employee Development May Not Be EnoughIf an organization's goal is to make behavioral interviewing a regular practice, education alone probably is not enough. First, education doesn't make it easy. Writing thoughtful behavioral interview questions from scratch and executing behavioral interviews can be hard for people who don't do it regularly.
Second, a long lag time often exists between when someone learns how to interview and when he or she must apply that learning.
Third, when confronted with 120 unanswered e-mails and voice mails from peers, bosses and customers, many managers will respond to these seemingly more pressing demands rather than prepare for an interview with a candidate he or she has never met and may never see again.
If organizations want people to apply what they have learned eagerly and well, they should provide tools that make it easy. Tools are defined as any job aid, software program or database that facilitates skill or process deployment.
First, organizations can create easily accessible job aids to facilitate the ease of execution for behavioral interviewing. If someone learned the skills two months ago and the need to create or execute an interview arises today, that person should have a list of reminders on what to do that does not require total concentration to appreciate or apply.
Second, organizations can create templates to facilitate consistency of both creation and execution. The more employees can simply fill in the blanks, the better. As applied to creating interviews, templates may include a list of defined competencies and of questions you might ask for each competency. Organizations even could consider creating databases of interviews that can be edited and adapted depending on the functions.
Third, it is desirable to automate the interview-creation process. Making the aforementioned templates and databases accessible and easy to execute is a key element to ensure use of the behavioral interviewing techniques. With today's technical capabilities, such automation is not difficult. Competencies and corresponding behavioral interview questions can be chosen, edited and printed with relative ease.
Post-Development Investment: Why Also Invest in Tools?This question likely is to come from any executive unsure why his or her recruiting investment is not enough. The said executive also may want to know the expected return on investment if the organization spends more on additional tools. The payoff lies in more frequent and comprehensive execution of the behavioral interviewing skills employees learn.
Suppose Company A and Company B each train employees to conduct behavioral interviews. In addition, however, Company A provides a set of tools to make skill application easy. This makes employees in Company A more likely to conduct behavioral interviews and bring high-performing candidates into the organization, and less likely to make hiring mistakes.
When combined with education in behavioral interviewing, the use of good tools increases the likelihood that employees will, in fact, work it right on the first try. That, in turn, will shorten the distance to achieving important organizational goals.
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Recent Trends in Human Resource Management Reference:Tim Vigue, Lindsey Schantz, Donna McGee and Perry Alter
[About the Authors: Tim Vigue, Lindsey Schantz, Donna McGee and Perry Alter are consultants with Novations Group Inc.]